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<text id=93HT0962>
<title>
40 Election: The Story of Wendell Willkie
</title>
<history>
TIME--The Weekly Newsmagazine--1940 Election
</history>
<article>
<source>Time Magazine</source>
<hdr>
June 24, 1940
CAMPAIGNS
The Story of Wendell Willkie
</hdr>
<body>
<p> Great was the political innocence of the few citizens who
decided, seven weeks ago, that they believed Wendell Willkie was
the best man to be President of the U.S. No great experience in
public affairs marked them: they were made up of lawyers,
advertising men, the small fry of big business, the junior
partners of little firms. No great idea drove them--theirs was
a stubborn, head-shaking, vaguely troubled conviction that, no
matter if Wendell Willkie had no chance for the Republican
nomination--having no delegates, no machine, no manager--they still believed he was the man to be President.
</p>
<p> Nor were they stopped when professional politicos pointed
out the obstacles: that Wendell Willkie was a businessman and,
even more sinister, a utilities executive; that he had been a
registered Democrat and had voted for Franklin Roosevelt in 1932;
that his office was only a block from Wall Street; that he was
unknown to most U.S. voters; that his stand against isolation had
made him political poison in the Middle West and his support of
the reciprocal trade treaties had ruined him forever in the
Western States. In addition to all these obstacles (beside the
rumor that he had been a socialist in college) there were other
arguments against the whole idea: it was too late to get a
campaign organized; the war had made a Third Term virtually
certain; no businessman had a chance against the glamor of
Franklin Roosevelt. Nevertheless, these stubborn citizens still
believed that Wendell Willkie was the best man to be President of
the U.S.
</p>
<p> One month later, there were about 200 Willkie-for-President
Clubs scattered throughout the country. Great was the enthusiasm
among these political innocents when a Gallup poll showed that a
staggering three per cent of U.S. voters favored Willkie above
all other Republicans (Dewey--67%; Vandenberg--14%; Taft--12%).
By last week their enthusiasm had broken all bounds:
upwards of 750 Willkie Clubs had been organized, new ones were
forming at the rate of 20, 30, 40 a day; a Gallup poll now put
Willkie second in popular choice, ahead of Taft and Vandenberg,
and still growing; at least 50,000 volunteer Willkie workers were
in the field, handing out Willkie buttons, getting signatures on
petitions--usually with the slightly embarrassed air of people
who believe in their cause but do not want to bother anybody;
over 475,000 pieces of Willkie campaign literature had been
mailed from the Manhattan Volunteer Mailing Committee; Wendell
Willkie had received 3,000 requests to speak.
</p>
<p> No political commentator failed to point out that for the
first time since 1920 the Republican convention was wide open.
Most agreed that Candidate Dewey was likely to lose strength
after the first ballot. Candidate Taft to gain. Candidate Willkie
would have his chance, if his chance came at all, as these two
leaders began to slip. A few there were who believed that if the
convention went beyond six ballots, each dark horse in the field
looked as good as well-paced leaders. Because of the slow gearing
of the convention program, many a watcher felt that dark horses
carried a heavy handicap. (Although Chairman John Hamilton bangs
his gavel for order at 11 a.m. June 24, and Keynoter Governor
Stassen begins at 10 that night, next night ex-President Hoover
says his say, third day is scheduled for the platform. Thus
balloting will probably not begin until Thursday, June 27--which
means the loss of a full work-week for delegates, who supposedly
pay their own expenses during the Convention.) But in the maze of
speculation and guesses, addition and subtraction of variables,
the point that stood out was that, win or lose, the spectacular
campaign of Wendell Willkie belonged with the great U.S.
political stories.
</p>
<p> Convention. But last week the preliminaries of the 22nd
Republican National Convention were also under way. And the
doings in Philadelphia were no matter of amateurs forming
committees. In the North Garden of the Bellevue-Stratford Hotel
the 50-odd members of the Resolutions Committee met, a week
early, to ponder the toughest problem faced by the Republican
party in 24 years--the foreign policy plank of its platform.
Lesser figures were already beginning to talk shop as they leaned
over the big oval bar in the Hunt Room of the Bellevue.
</p>
<p> Before the Hotel Walton a huge blue and white banner labeled
Thomas Dewey swayed in the lazy Philadelphia air--and Candidate
Dewey's managers, claiming 433 delegates on the first ballot
(other estimates: around 300), had taken 78 hotel rooms for their
cohorts. On two sides of the Benjamin Franklin Hotel, Candidate
Gannett (48 rooms plus the Harvard Club) stretched banners
bearing his picture and the terse contention that he could beat
the New Deal. Winding up nine months of campaigning that had
bagged him, it was generally agreed, some 275 votes on the first
ballot. Candidate Taft had 102 rooms at the Warwick, the Ritz-
Carlton, the Adelphia, the Bellevue.
</p>
<p> There was no bunting for Candidate Willkie. He had a two-
room suite at the Benjamin Franklin.
</p>
<p> Speaking last week before Washington correspondents,
assembled in the biggest meeting in National Press Club history,
Willkie calculated that he would go into the convention with
about 70 delegates, be nominated on the sixth ballot. The man who
was to nominate him was progressive Representative Charles
Halleck of Indiana, no amateur; seconding the nomination would be
New York's Representative Bruce Barton.
</p>
<p> What made people say that Willkie ought to be President was
not that he was more publicly articulate than any other big
businessman in the U.S. Nor was it that, by all the standards of
a happier period, he lived up to the popular U.S. concept of
success--a big (6 ft. 1), sprawling, good-natured, argument-
loving individual who was born in a small town, married a small-
town girl, raised a son, made good as a lawyer in Akron, Ohio, and
moved on to Manhattan to become president, at $75,000 a year, of
Commonwealth & Southern. And it was not just the other Willkie
attributes--a forthright, independent air that was never
explosive, an intangible, Indiana, shaggy quality. His carefully
cut hair fell over his eyes when he began to argue, his well-
tailored suit bunched around his shoulder when he gestured (a
short, clipped, open-handed chop with both hands when making a
speech, with one when arguing) and his bulk began to move around,
with one leg over the arm of a chair, an arm over the back, as if
the chair itself had become too small when he began to talk.
</p>
<p> People who thought about Willkie for President recalled that
he turned Congressional investigations of TVA into sounding
boards for well-phrased defenses of business against New Deal
theoreticians; that he held his own with Intellectuals John
Kieran and Franklin P. Adams on radio's Information Please, that
he was imaginative enough to contemplate leaving business to
write a series of novels about the Civil War; that he was
progressive enough to insist that many a New Deal reform was here
to stay.
</p>
<p> One note that he sounded was his denial that the New Deal
was liberal. Said he: a liberal is a man who believes in freedom
for himself and other people. Economic freedom can mean very
little to a man who is starving. "If free economic enterprise is
unable to provide jobs and products for this country, then
obviously some other system should be tried.... It is on this
point that the liberal and the reactionary really find their
issue: The liberal believes that the purpose of Government is to
make men free and, thus having freedom, men will be able to build
up a productive and prosperous society. The reactionary may
desire, with equal sincerity, a prosperous society. The
reactionary may desire, with equal sincerity, a prosperous
society, but he believes it can be achieved only by the
concentration of political or economic power." By this standard,
Communists no less than Fascists are reactionary; New Dealers
("who are not Communists but who nevertheless believe in a great
increase in government power") were able only by intellectual
sleight-of-hand to call this reactionary doctrine liberal.
</p>
<p> Preaching this doctrine in an occasional speech, an
occasional magazine article, many a private talk, Willkie called
it "spreading my ideas." Response of sympathetic listeners was
about the same: each admitted that he would vote for Willkie, all
right, utility magnate or not, but that "the people" would never
do it. When he began to take his candidacy seriously, Willkie
visualized a dark-horse campaign in the convention itself, in
case it deadlocked--a long chance, but one that involved little
trouble and that might work.
</p>
<p> The rush of volunteers and the determination of Willkie Club
founders ended that plan, sent Wendell Willkie pounding around
the U.S., making speeches, meeting the delegates from 25 States.
In St. Louis he praised Winston Churchill for making the people
no promises when he took office: "It is a tragedy that England
had to wait to hear those words until the invader was at her door
and her sons were being slaughtered.... The curse of democracy
today, in the U.S. as well as in Europe, is that everyone has
been trying to please the public. Almost nobody ever gets up and
says what he thinks.... We must not promise jobs unless we
turn industry loose to make jobs. We must not express sympathy
for the unemployed and then tax profits so outrageously that
money will not flow into new industries to make new jobs. We must
not say that we have otherwise...." In Boston: "It may be that
for ten years we have made no progress.... We have been
divided by class conflicts and weakened by a sense of defeat. But
let no one--especially no dictator abroad--be misled into
thinking that we are not able to rouse from this lethargy and
become strong."
</p>
<p> Trend. Says Wendell Willkie of his boom: "I would like to
think it means I'm a hell of a fellow...but I think it means...I represent a trend, or am ahead of a trend." Groping to
define that trend last week, commentators called it a sign of
impatience with politicians, an end to popular suspicion of
businessmen as such, a recognition of the need for industrial
leadership in a crisis. Deepest was the realization that the
Republican convention would meet in the hour of Hitler's greatest
triumph and democracy's greatest defeat. Wrote Columnist Ray
Clapper: "Democracy has been a failure in Europe. It has been
blind, slow, inefficient, unable to understand its interests and
to protect them.... The idea of popular sovereignty is down
flat on its back. The tribal king is on the throne again.... Republicans have just one issue in this campaign. It is whether
Mr. Roosevelt or a Republican could do a faster, better job of
obtaining the industrial production for defense.... They must
look ahead and offer a man who can make the country believe he
would do a better job.... On that point Mr. Willkie is the
only man the Republicans have who stands a chance of making an
effective case."
</p>
</body>
</article>
</text>